Goal #1: Within three months post-launch, increase product purchase intent by 5%.
Result: The campaign more than doubled our objective and increased purchase intent by 11.6%.
And, through retargeting, the campaign upped that to 16.9%, more than triple our goal.
Goal #2; Within three most post-launch, Increase aided product awareness by 8%
Result: The campaign increased aided products awareness by 13.6%, almost 2 x higher than our original goal.
Goal #3: Within three most post-launch, increase aided brand awareness by 2%.
Result: Aided brand awareness increased by 15.6%,
But most importantly of all, we know our audience not only became aware of our new product but her intent to purchase was clearly seen.